This feature comes usesful when a member wants to enroll team-members or family members and centralize the billing under one account. Instead of creating a family plan for a set amount, with the ability to add sub members, this feature enables you to allow the person who subscribes to transfer the membership card into another person's name while maintaining separate billing instances.
To enable this feature, go to Options and check the box Allow the person who signs up to transfer this membership.
Now your members will have the ability to transfer this membership to another person, while they remain as the billing owner.
They'll be prompted to enter the person's information, which will then immediately give them access to their membership.