Objective
Word of mouth has always been the most effective form of advertisement. Mamba Fruit Chews, under their parent company, Storck, wanted to engage their fans on a more personal level in order to increase this word of mouth.
Challenge
Managing online spend while monitoring and capitalizing on social activity.
Solution
Utilizing PeopleVine's Social Engagement module, Storck was able to create Facebook and Twitter posts (including images and links), schedule posts for optimum views, and set up approval processes for management to review activity.