Rewarding Their Fans
Live Nation, on behalf of their client Mamba, launched three contests/sweepstakes to giveaway Live Nation Concert Cash, a chance to play live at a Live Nation festival and the chance to interview Breathe Carolina or Pentatonix live!
They chose PeopleVine Contests to launch each one of these interactive mediums as an effort to capture key marketing data on each entry, prevent abuse and provide a new and creative way to interact with their fans.